Following the 2026 Watches & Wonders event, Rolex removed the GMT-Master II “Pepsi” from its current catalog, leading many buyers to search for whether the Rolex “Pepsi” has been discontinued. While Rolex rarely makes formal announcements about production changes, removal from the catalog is widely understood within the industry as the end of production for that model.
For collectors and buyers, this raises an important question: what does this change mean for availability, pricing, and the ability to purchase a Rolex “Pepsi” going forward?
What Happened to the Rolex “Pepsi” in 2026?
The Rolex GMT-Master II “Pepsi,” known for its iconic red and blue bezel, has long been one of the most recognizable watches in the Rolex lineup. At the 2026 Watches & Wonders event, key references of the “Pepsi” were removed from Rolex’s official catalog, signaling a shift in production.
While Rolex does not publicly explain these decisions, the removal of these references strongly indicates that they are no longer being produced. This follows Rolex’s typical approach, where changes are made quietly without formal discontinuation announcements.
Is the Rolex GMT-Master II “Pepsi” Still Available?
Although the “Pepsi” is no longer part of Rolex’s current catalog, it has not disappeared from the market.
Existing inventory continues to circulate through:
- Pre-owned watch dealers
- Secondary market platforms
- Private collectors
Because Rolex watches are built to last for generations, discontinued models often remain available long after production ends. However, availability can vary significantly depending on demand and market conditions.
If you’re looking to explore current availability, you can view our selection of
pre-owned Rolex GMT-Master II watches in San Antonio.
Why the Rolex “Pepsi” Is So Popular
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The “Pepsi” GMT-Master II has earned its reputation through a combination of design, history, and functionality.
Originally developed for pilots, the GMT-Master II allows the wearer to track multiple time zones. Its red and blue bezel — often referred to as the “Pepsi” colorway — has become one of the most recognizable designs in the watch world.
Collectors and enthusiasts are drawn to the model for its:
- Iconic design
- Strong heritage
- Limited availability
- Consistent demand
Pepsi vs Other GMT-Master II Models
While the “Pepsi” GMT-Master II is one of the most recognizable variations, other versions such as the “Batman” (blue and black bezel) and “Root Beer” (brown and black bezel) also remain popular among buyers.
Each offers the same core functionality but with a different aesthetic. For many collectors, the “Pepsi” stands out due to its heritage and distinctive color combination, while other models may offer greater availability in the current market.
What Discontinuation Means for Value
When Rolex discontinues a model, it often increases interest among collectors and buyers. With no new production entering the market, attention shifts to existing inventory.
For the GMT-Master II “Pepsi,” this can lead to:
- Increased demand in the secondary market
- Strong resale value
- Greater competition for available pieces
While prices can fluctuate, discontinued Rolex models with strong brand recognition often maintain — and sometimes increase — their long-term desirability.
Should You Buy a Rolex “Pepsi” Now?
For buyers who have been considering a GMT-Master II “Pepsi,” the recent changes may make timing more important.
Because availability is now limited to existing inventory, finding the right model may become more competitive over time. For buyers in San Antonio, availability often depends on current pre-owned inventory and timing.
Working with a trusted jeweler allows you to explore available options, verify authenticity, and receive guidance when selecting the right watch.
Explore more options for Pre-Owned Rolex Watches
Frequently Asked Questions About the Rolex “Pepsi” GMT-Master II
Is the Rolex GMT-Master II “Pepsi” officially discontinued?
Following the 2026 Watches & Wonders event, Rolex removed key GMT-Master II “Pepsi” references from its official catalog. This is widely interpreted as the end of production for those models.
Can you still buy a Rolex “Pepsi” GMT-Master II?
Yes. While production has stopped, the “Pepsi” remains available through pre-owned inventory and the secondary market. Availability may vary depending on demand.
Why is the Rolex “Pepsi” so hard to find?
High demand combined with discontinued production has made the “Pepsi” GMT-Master II more difficult to find. Availability is now limited to existing inventory.
Will the Rolex “Pepsi” increase in value?
Discontinued Rolex models with strong demand often maintain or increase their value over time. While prices can fluctuate, the “Pepsi” remains one of the most sought-after models.
What is the difference between GMT-Master II and GMT-Master 2?
“GMT-Master II” is the official Rolex name using Roman numerals. Some buyers search for “GMT-Master 2,” but both refer to the same model.
Final Thoughts
The Rolex GMT-Master II “Pepsi” remains one of the most iconic watches ever produced. While its removal from the Rolex catalog marks the end of new production, it continues to be highly sought after in the pre-owned market.
For buyers and collectors, this shift represents both a challenge in availability and an opportunity to acquire a piece of Rolex history.
Explore Rolex GMT-Master II Watches at Gurinsky’s
If you are interested in finding a GMT-Master II “Pepsi” or exploring other Rolex models, visit Gurinsky’s Fine Jewelry in San Antonio to speak with our team and view available inventory.